AOTD Dec. 3rd, 2009

December 4th, 2009 Posted by SEM 0 thoughts on “AOTD Dec. 3rd, 2009”

This one is for my French Teacher…
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AOTD Nov., 25th, 2009

November 25th, 2009 Posted by SEM 0 thoughts on “AOTD Nov., 25th, 2009”

As I spend my pre-turkey work time hunting down rogue Bon Jovi ads (TGI – Thanksgiving BTW), I have a question:

Is it really neccessary to include nudity in parka ads?

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AOTD: A classic returns for Nov. 24th, 2009

November 24th, 2009 Posted by SEM 0 thoughts on “AOTD: A classic returns for Nov. 24th, 2009”

In the days before AOTD began over here, many fun hours were shared around my monitors. One of the all time favorites was for a product called “The Wine Rack.”

In was inevitable that I would cross paths with this advertising again, I suppose, but I was surprised to click on a link to Paul Soglin’s Blog today to read up on the ongoing Cap & Trade battles and discover my old friend, in all of her glory:

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It makes me wonder, is this a WI targeted advertising FAIL, or WIN?

Ad Of The Day: 11-19-09

November 19th, 2009 Posted by SEM 0 thoughts on “Ad Of The Day: 11-19-09”

I didn’t neccessarily intend on really doing this every day, but all I had to say, this is what I want for Christmas:

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Ad Of The Day: Nov. 18, 2009

November 18th, 2009 Posted by SEM 0 thoughts on “Ad Of The Day: Nov. 18, 2009”

By popular demand, I have begun grabbing the most distinctive ad I see during my morning approvals.

This featurette is not for the faint of heart. For example, today’s winner:

And what a way to start it is…

Just a little game to keep you entertainment at work. I guess? Hmmm….

Basic PPC Effectiveness

October 21st, 2009 Posted by PPC, SEM 1 thought on “Basic PPC Effectiveness”
PPC ads are sold auction style, and rates vary based on clicks, so the campaigns are optimized on an ongoing basis, taking into effect industry and seasonal trends.
Effectiveness of PPC campaigns tend to be valued slightly differently than display advertising. In this case of text ads, we are looking at CTR, or Click Through Rate, and the Average Position of the ad on results pages. The higher the position, the more effective the ad.
Ads are placed based on a combination of quality and bid, but an effective CTR can have a positive effect on a campaign, and a high Average Position is a good indicator of the perceived relevance of the ad & its budget.
Changes in market and optimization of the campaign can improve the Average Position of the ads. This is a good trend, and will improve the overall effectiveness of the relevant keywords.
It can also be likely that the competition in the market has changed, which will have a direct impact on the effectiveness of a $50 budget. This is exactly why one should focus our attention on converting the impressions we do garner into clicks, and maintaining a high quality score on these campaigns.
The effectiveness of the landing page is equally important to the ad and keywords in a PPC campaign, so it may be wise to continue updating the landing page on a regular basis. This will help not just the organic SEO value of the page, but also the quality of the campaign, and does this without increasing a budget at all.
Also, in an effort to improve the efficiency of the budget, campaigns can be targeted to a more narrow, DMA based geo-targeting. As always, this will be one maneuver in ongoing efforts to provide effective PPC services for you and you client.

PPC ads are sold auction style, and rates vary based on clicks, so the campaigns are optimized on an ongoing basis, taking into effect industry and seasonal trends.

Effectiveness of PPC campaigns tend to be valued slightly differently than display advertising. In this case of text ads, we are looking at CTR, or Click Through Rate, and the Average Position of the ad on results pages. The higher the position, the more effective the ad.

Ads are placed based on a combination of quality and bid, but an effective CTR can have a positive effect on a campaign, and a high Average Position is a good indicator of the perceived relevance of the ad & its budget.

Changes in market and optimization of the campaign can improve the Average Position of the ads. This is a good trend, and will improve the overall effectiveness of the relevant keywords.

It can also be likely that the competition in the market has changed, which will have a direct impact on the effectiveness of a $50 budget. This is exactly why one should focus our attention on converting the impressions we do garner into clicks, and maintaining a high quality score on these campaigns.

The effectiveness of the landing page is equally important to the ad and keywords in a PPC campaign, so it may be wise to continue updating the landing page on a regular basis. This will help not just the organic SEO value of the page, but also the quality of the campaign, and does this without increasing a budget at all.

Also, in an effort to improve the efficiency of the budget, campaigns can be targeted to a more narrow, DMA based geo-targeting. As always, this will be one maneuver in ongoing efforts to provide effective PPC services for you and you client.

Bing and Yahoo! Search would account for 25 percent of U.S. searches

October 6th, 2009 Posted by SEM 0 thoughts on “Bing and Yahoo! Search would account for 25 percent of U.S. searches”

The September 2009 numbers from Experian® Hitwise® indicate Google holding strong over 70%, but Bing & Yahoo! together would total just over 25%.
Hitwise Searches September 2009

The 5 Stages of Media Grief

April 8th, 2009 Posted by SEM, Social Media 0 thoughts on “The 5 Stages of Media Grief”

As the death knells ring out around traditional media outlets everywhere, I thought we may want to take a glimpse of a few examples of these media folks as they muddle their way through the death of an industry.

Stage 1: Denial

denial_sam_zell1

In 2003 Howard Tyner, the 19th editor of the Chicago Tribune, witnessed the dawning of a new Tribune era when he retired, turning over the reigns to Gerould Kern, and saying “Tribune has led the industry in recognizing how newspapers have to change to remain successful and then in making it happen,” said Tyner. “It’s been a genuine honor to have been part of that process.”

In a 2008 release Tribune chairman and CEO, Sam Zell bolstered his troops by saying “The newspaper industry continues to see extraordinary declines in ad revenues, and Tribune is no exception. But, we continue to aggressively pursue our operating strategy, and to tightly manage the factors that are within our control. Internally, we have established momentum on developing new initiatives and our culture now reflects that focus and mindset.”

Supposedly re-readied for the new millennium in the November 10th statement, Tribune Co. announced on Dec. 10th that it had filed for bankruptcy.

Stage 2: Anger

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In spring of 1998, Baltimore Sun reporter Jules Witcover named online news-breaker Matt Drudge a “reckless trader in rumor and gossip who makes no pretense of checking on the accuracy of what he reports.”

Time Magazine’s Joe Klein at a May 5, 2007 Annapolis Book Festival was quoted as ranting “…unless we can actually have the revenue to go out there and the credibility to report these issues, all of these right-wing talk show hosts like Rush Limbaugh, and the left-wing bloggers who are parasites on our reporting, are going to have nothing to do but sit home and twiddle their thumbs and opine about things they have no data for.”

Today, April 6, 2009, AP Chairman Dean Singleton threatened online newshounds with legal action, saying ““We can no longer stand by and watch others walk off with our work under misguided legal theories,“

Stage 2: Bargaining

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April 2007 Agence-France Presse drops their 17.5 million dollar lawsuit against Google, in deference to their new licensing agreement with the search engine.

In the “they’re moving the wrong way” category, today’s announcement from the AP seems to contrast the 2006 willingness by the Associated Press to barter for their content with the online giant. Google CEO Eric Schmidt responded to the about face with the obvious, saying“I was a little confused by all of the excitement in the news in the last 24 hours. I’m not sure what they were referring to. We have a very, very successful deal with AP and hope that will continue for many, many years.”

Stage 4: Depression

depression_rocky_mountain_news_post1

Feb. 5th, 2009 Analyst David Bank of RBC Capital Markets commented on the 6.4 billion dollar News Corp. loss report, saying, “It was probably more of a confirmation of what we expected rather than a new set of information.”

Feb. 19, 2009 The New York Times reported on its own suspension of dividends, citing the trust statement, “In light of the economic climate and the challenges facing the media industry, the trustees believe that the board’s suspension of the dividend is in the best interests of all shareholders. All of the trustees remain committed to the editorial integrity and independence of The New York Times.” The reporting left off the traditional upbeat send off, and instead only noting, “Shares closed Thursday at $3.51, down 20 cents.”

Twittering in real time their own demise, Rocky Mountain News staffers, including Mike Noe, share their last day with the world via the internet. Interactive Editor Mike Noe is quoted on the service as saying, “We’ve had a very beautiful thing here. You realize it when you start losing it. It’s torturous how I feel.”

Stage 5: Acceptance

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During the 2008 attacks in Mumbai, Internet social networking tools were used by media outlets, with the BBC News website even reporting on the information as it was available.

Gaining thousands of fans in months since the August 2008 debut of his use of the social media service Twitter, Rick Sanchez openly broadcasts not just news, but also personal statements, with the CNN nod of approval.

In April 2006, the American Society of Newspaper Editors became the American Society of News Editors when 74 percent of its members voted in favor of the new name.

Why My Analytics Reports Are Different From Google’s

December 16th, 2008 Posted by Google, Metrics, SEM 0 thoughts on “Why My Analytics Reports Are Different From Google’s”

Differences in analytics reporting are a common issue, not just within our client base, but across the net. Most notably, Google Analytics can often report numbers vastly different from tools offered by webhosts.

In many cases, the analytics themselves are implemented completely differently:

  • Google Analytics relies on cookies, which are able to establish more behavioral information than other services which utilize JavaScript, while at the same time delivers very different results than hosted reporting which reads information directly from private server logs.
  • Numbers can vary largely depending on how much automated traffic is received. GA identifies & removes much more “robot” or automated traffic than any other service, not unrelated to the fact that so many of the bots are theirs, and they are better equipped to deal with this type of traffic than anyone else.
  • Many web visitors have JavaScript and/or cookies turned off. The code must load to be counted by non-server-side services, so all of those visitors are simply not counted at all. In addition, if code is placed low on a page, it may not accurately load for “bounce” traffic, or a visitor which clicks on a page but does not necessarily stay long enough. In contrast, this would be a visitor that the server would count as a page load.

To complicate the issue, the cause is not merely technical:

  • There really are no consistent reporting standards: Definitions even of the word “unique” are currently being investigated by the Internet Advertising Bureau (IAB). As the industry progresses, hopefully this will become less of an issue. For the time, analytics packages will provide definitions for each of their reported metrics. Try comparing definitions word by word and you may be able to pretty quickly discover where the difference exists.

These are only a few of the usual suspects to look at in examining differences. Ultimately, the best use of metrics is to evaluate long term trends, so pick one set of numbers and develop them consistently month after month. That should show your growth, which is the most enticing factor in any sales or advertising effort.

MadTown Xmas Tweetup

December 7th, 2008 Posted by SEM 4 thoughts on “MadTown Xmas Tweetup”

Merry Christmas from Madison, WI!

I’m happy to say that our first Tweetup Event was quite a success. It was so great to meet fellow Tweeters in RL and put faces on all of our conversations.

@PaughGinney @modite @rvandersteen at The MadTown Xmas Tweetup
@rvandersteen @UWTravis @PaughGinney at The MadTown Xmas Tweetup
@rvandersteen @UWTravis @techPR at The MadTown Xmas Tweetup
@rockmanac @tronathan @p00ka at The MadTown Xmas Tweetup
@tronathan @techPR @poseurtech at The MadTown Xmas Tweetup
@modite @RJHealy @UWTravis @rvandersteen at The MadTown Xmas Tweetup

Joining us were; @p00ka, @rockmanac, @poseurtech, @techpr, @rvandersteen, @poseurtech, @UWTravis, @RJHealy, @BrazenDan, @PaughGinney, @tronathan, @modite, @eatdrinkmadison, @KingPhotis

I had so much fun, and since the number one comment was that we have to do it again soon, I look forward to the coming year with all my new MadTown friends.

Thank you for a great night, and stay in touch!