As I spend my pre-turkey work time hunting down rogue Bon Jovi ads (TGI – Thanksgiving BTW), I have a question:
Is it really neccessary to include nudity in parka ads?
In the days before AOTD began over here, many fun hours were shared around my monitors. One of the all time favorites was for a product called “The Wine Rack.”
In was inevitable that I would cross paths with this advertising again, I suppose, but I was surprised to click on a link to Paul Soglin’s Blog today to read up on the ongoing Cap & Trade battles and discover my old friend, in all of her glory:
It makes me wonder, is this a WI targeted advertising FAIL, or WIN?
By popular demand, I have begun grabbing the most distinctive ad I see during my morning approvals.
This featurette is not for the faint of heart. For example, today’s winner:
And what a way to start it is…
Just a little game to keep you entertainment at work. I guess? Hmmm….
PPC ads are sold auction style, and rates vary based on clicks, so the campaigns are optimized on an ongoing basis, taking into effect industry and seasonal trends.
Effectiveness of PPC campaigns tend to be valued slightly differently than display advertising. In this case of text ads, we are looking at CTR, or Click Through Rate, and the Average Position of the ad on results pages. The higher the position, the more effective the ad.
Ads are placed based on a combination of quality and bid, but an effective CTR can have a positive effect on a campaign, and a high Average Position is a good indicator of the perceived relevance of the ad & its budget.
Changes in market and optimization of the campaign can improve the Average Position of the ads. This is a good trend, and will improve the overall effectiveness of the relevant keywords.
It can also be likely that the competition in the market has changed, which will have a direct impact on the effectiveness of a $50 budget. This is exactly why one should focus our attention on converting the impressions we do garner into clicks, and maintaining a high quality score on these campaigns.
The effectiveness of the landing page is equally important to the ad and keywords in a PPC campaign, so it may be wise to continue updating the landing page on a regular basis. This will help not just the organic SEO value of the page, but also the quality of the campaign, and does this without increasing a budget at all.
Also, in an effort to improve the efficiency of the budget, campaigns can be targeted to a more narrow, DMA based geo-targeting. As always, this will be one maneuver in ongoing efforts to provide effective PPC services for you and you client.
The September 2009 numbers from Experian® Hitwise® indicate Google holding strong over 70%, but Bing & Yahoo! together would total just over 25%.
Differences in analytics reporting are a common issue, not just within our client base, but across the net. Most notably, Google Analytics can often report numbers vastly different from tools offered by webhosts.
In many cases, the analytics themselves are implemented completely differently:
To complicate the issue, the cause is not merely technical:
These are only a few of the usual suspects to look at in examining differences. Ultimately, the best use of metrics is to evaluate long term trends, so pick one set of numbers and develop them consistently month after month. That should show your growth, which is the most enticing factor in any sales or advertising effort.
Merry Christmas from Madison, WI!
I’m happy to say that our first Tweetup Event was quite a success. It was so great to meet fellow Tweeters in RL and put faces on all of our conversations.
I had so much fun, and since the number one comment was that we have to do it again soon, I look forward to the coming year with all my new MadTown friends.
Thank you for a great night, and stay in touch!